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Postcards from Rome.
Showing posts with label Design. Show all posts
Showing posts with label Design. Show all posts

Sep 12, 2013

The 'X-rated' Fountain of the Naiads in Rome.


No other city celebrates water like Rome! Almost every square is adorned with a fountain more or less monumental!  Arriving by train,  the very first fountain we come across is the modern Fountain of the Naiads, dominating Piazza della Repubblica. 

The square, a step away from Termini station,  is also known as Piazza dell' Esedra, occupying the large curved space of the former baths of Diocletian.  The porticoes designed by Gaetano Koch at the end of XIX century, replace the ancient Roman buildings originally located around the exedra

The Basilica of St. Mary of the Angels is actually an interesting example of converted architecture: one of the halls of the ancient Roman baths, transformed by Michelangelo into a church! Hard to tell from the exterior, since the façade is, simply, the brick wall of what was probably the ancient Tepidarium, respected and maintained by an artist that was so much ahead of his time.

The very first fountain, commissioned by the pope Pius IX in 1870, was dominated by four chalk lions by Alessandro Guerrieri, replaced in 1901 by the Fountain of the Naiads by Mario Rutelli.

Rutelli was a sculptor from Palermo, probably more known for being the great grand-father of Francesco, mayor of Rome twice between 1993 and 2001.  Mario's father was the famous architect who designed the Teatro Massimo Vittorio Emanuele in Palermo: the third largest lyrical theatre in Europe.
Mario Rutelli designed also the statue of Anita Garibaldi on the Janiculum and one of the Victories on the Monument to Victor Emmanuel.

For Mussolini the fountain was ' the exaltation of eternal youth, the capital's first salute to art'.

The Naiads are nymphs, each one alluding to a particular form of water.
They can be identified by their allegorical  animal.



A frilled lizard for the nymph of underground streams.


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
When first unveiled the four naked bronze statues of the Naiads, deemed to be 'obscene', were fenced with a railing.  Their 'lascivious' and 'provocative' poses were considered excessive by the prude conservatives of the time!

A horse for the nymph of the Oceans (detail).



The models who posed for Rutelli's sensual naiads were renowned for their beauty:  they came from Anticoli Corrado, a little village perched on a hill, not too far from Rome, known in XIX century for the legendary beauty of local women, apparently so attractive that the little borgo became the village of artists and models, literally colonized by sculptors and painters!



A giant snake for the nymph of rivers.


Fortunately, in spite of the opposition and the initial censorship, the naiads remained in place and the railing was finally removed. 








A swan for the nymph of the lakes.


Rutelli completed the fountain with some sculptures to be placed in the centre:  three human figures, a dolphin and an octopus tangled together. 
The first version in mortar placed in 1911 for the International Exposition was greeted with so much sarcasm, that the final bronze version was never added.
The group nicknamed the fish fry, was replaced by the statue of the sea-god Glaucus which received more positive feedbacks. 
The much criticized concrete fish fry lies abandoned in the gardens of Piazza Vittorio today. 

Oct 11, 2012

Vespa: from Hollywood to Bollywood.

Charlton Heston and Stephen Boyd and a Vespa Chariot 1958.

Piaggio launched its original iconic Vespa in India creating an exclusive segment for the brand.
Its style has been conquering the streets across the world for six decades now. Designed by Corradino D’Ascanio the man who designed the Italian helicopter.
The name is the Italian for wasp (from Enrico Piaggio’s exclamation: “It looks like a wasp!”) It actually recalls a wasp for the engine sound, the vehicle body shape and the steering rod resembled antennae. The design is inspired by pre – World War II Cushman scooters made in Nebraska (olive green scooters popular in Italy). Ordered originally by Washington as field transport for the paratroops and Marines.
The biggest sales promo ever was Hollywood. In 1952 Audrey Hepburn side-saddled Gregory Peck’s Vespa in the feature film Roman Holidays for a ride through Rome resulting in over 100,000 sales. In 1956 John Wayne dismounted his horse in favor of the two wheeler to get between takes on sets. Lucia Bosé and her husband, the matador Luis Miguel Dominguìn as well as Marlon Brando and Dean Martin and the entertainer Abbe Lane had become Vespa owners. William Wyler filmed Ben Hur in 1959 allowing Charlton Heston to abandon horse and chariot between takes to take a spin on the Vespa.
When Vespa celebrated its 50th anniversary in 1996 more than 15 million of the scooters had been sold worldwide. Other companies vied with Piaggio for market share but none came close to emulating the success or romance of Vespa.
Over the years Vespa has moved from being a mode of transport to a fashion accessory. However it has retained its core design and has only grown more stylish with time.
Piaggio felt that launching the Vespa as any other scooter would do injustice to its legacy. It deserved to be launched as a fashion brand. The campaign created by Meridian has been inspired by the product itself. The look has been designed keeping in mind its iconic style.